Giorgio Galimberti’s photographs lie at the heart of a campaign that seeks to freeze an involuntary, everyday gesture in an image and restore its full weight.

Scatti di Rinite portrays allergic rhinitis through an intimate, direct gaze that goes beyond the symptoms to reveal the condition’s true impact on people’s lives. Those depicted – real patients recruited through the patient organisation Respiriamo Insieme APS – are not performing a condition; they inhabit it and move through it every day. Photography becomes the space where fragility can take shape without being concealed, and what is often dismissed as a seasonal nuisance is revealed as a constant presence for patients, affecting their daily routines far more profoundly than many realise.