Campaign promoted by AAIITO, under the patronage of Respiriamo Insieme APS, with unrestricted grants from AstraZeneca, GSK and Sanofi.
Dottore ho l’asma. È grave? (Doctor, I Have Asthma. Is It Serious?)
To tell the story of severe asthma, a narrative journey was created in different yet complementary media: podcasts, a book, a short film and illustrations.
Each project shares the same goal: to give shape to an experience of living with the disease that is often difficult to explain, making visible the burden of symptoms, the emotional impact and the challenges that can mark patients’ daily routines. Through stories, images and sound, these projects have turned severe asthma into a more relatable and accessible narrative – one capable of engaging the public and conveying the complexity of the condition without reducing it to clinical aspects alone.
The common thread running through all the initiatives is a shift in perspective: showing that today, thanks to greater awareness, dialogue with specialists and advances in treatment, it is possible to imagine a less restricted life.
To find out more, visit: https://dottoreasmagrave.it/