Project promoted by Boehringer Ingelheim Italy, born from the collaboration with ANMAR, APMARR, GILS and FIMARP, and created with the involvement of five digital artists.
AiR – una nuova dimensione per le Fibrosi Polmonari (AiR: A New Dimension for Pulmonary Fibrosis)
A breath that changes, a normality to be regained, the need not to let the disease define every gesture.
AiR portrays pulmonary fibrosis through the language of digital art and augmented reality, transforming a complex lived experience into an immersive one.
Five works, enhanced by 2D and 3D animation, accompany viewers along the patient journey: from the first symptoms to diagnosis, from entering care to disease management, and on to the emotional, social and relational impact.
Art comes to life to offer a new perspective on pulmonary fibrosis and to bring viewers closer to the experience of those who must find a new balance in every breath, every day.